How Cosmetics Enhance the Face Beauty.

"If you're sad, wear more lipstick and attack." Word of Beauty Chanel. The designer who revolutionized fashion by releasing the corset female body was convinced that "there is no ugly woman but vague," although beauty should begin "in the soul and heart, otherwise cosmetics are useless."

Precisely the lipstick is one of the items the select world of beauty that most successful in times of recession, according to Leonard Lauder, CEO of Estee Lauder, who coined the term effect lipstick to explain an increase of 25% of the sales after the crash of 1929. "When the crisis began in 2008, one of the products that are not declined, but grew were bars of red lips. it is an affordable luxury that has a psychological connotation because if a girl is Another color and beautiful, she feels more confident, "explains Esther Montoro, makeup artist for Make Up For Ever. "Any woman improves her appearance without having to invest just time or money," adds Patricia Cuenca, technical director of the Oxygen Center in Barcelona.

In The History of Compacts and Cosmetics. From Victorian Times to the Present Day writer Madeleine Marsh recalls how the New York suffragettes stained mouth to defend their right to vote in the streets. That war connotation carmine had a special impact on World War II when the lip differed from red patrio the red fight. Shiseido brand reacted to the rationing of developing cosmetic lipsticks in wooden containers, which are then distributed as part of a kit for women working voluntarily in arms factories. But this blend of oils, waxes, and pigments dates back to the ancient Mesopotamia. The archives of the beauty firms locate their origin in the years 2500-1000 a. C.

The women then crushed stones to show off their sexier image thanks to rouge. The Egyptians crushed even insects and fish scales to get a pearlescent result, turning up in the greatest weapon of seduction, a symbol of power and femininity for women like Cleopatra, whose eyeliner is still copied today, albeit with a Texture more enjoyable. "Many of these inventions were intended to find very vivid or white tones to cover imperfections, hair dyes or irrational masks. We now know that most of these substances can become toxic," says Paola Gugliotta, director of Sepai, who places in the Industrial Revolution the "rationalization" of the care, trying to create true beneficial treatments for the skin.

"If we talk about the cosmetics that beautifies, decorate, moisturizes ... think the hyaluronic acid in a topical application is the active ingredient that has helped women to improve their appearance. If we think of cosmetics that besides beautifying has A certain therapeutic action, an increasingly demanding requirement, retinoic acid or tretinoin would be the main contributions, not to mention the photoprotection factor, which protects the skin not only from burns but also from aging, "says Dr. Eduardo López Bran.

This has changed the routine

"In 2000 the first results were checked the abuses of sun exposure that were committed in the 70s and 80s, and awareness of the cumulative damage took" reflect those responsible for Lancaster. The twentieth century, in which society gives more freedom to the body, also brought endless products to eliminate hair."By the 20s, and for the first time in two millennia, women begin to show her legs and wear mini dresses style flapper Two decades later came another reason. Was so difficult to get nylons that as an alternative, women their makeup painting her legs seam with a marker. Having soft and hairless legs was essential to take the hit, "slide from Braun.

From blade to razor and wax. "Before it was sticky and applied in thick layers. Then he came the of roll-on, more careful with the skin but still uncomfortable. Both had the disadvantage that within three weeks the hairs came back. Then came the laser, definitive hair removal method that allows us to be good at all times. the sessions are painful, but compensates "describes the owner of the center of Madrid Diana Montoya Aesthetics.

Without a doubt, technology has been another great alliance of beauty, saving time and providing immediate results. In recent years there have been many devices like tools styling hair ghd and Babyliss or facial brushes Clarisonic or Foreo. "Demand is now focused on improving beauty routine, making it more personalized and effective, " concludes Sophie ARRU, Digital Marketing Foreo. The goal is to recreate the beauty salon at home.